WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

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WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan 

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

Complete Part A of the Strategic Marketing Plan.

Part A: Environmental Analysis and SWOT Analysis

(Due in Wk 2)

Company Description

Describe the company you are designing the plan for.Include:

  • Mission Statement
  • Vision Statement
  • Product line description
  • Company information, such as the size of the company

Environmental Analysis

Analyze the forces that affect the company and marketing efforts.

Competitive Forces

Analyzethe company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share.Identify key competitive advantages against your competitors.

Economic Forces

Analyze the economic environment in the areas affecting your business.Consider differences within your industry and the economic impact on suppliers.

Political Forces

Analyzerelevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues

Analyze thelegal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

Technological Forces

Analyzewhether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces

Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets

Definethe company’scurrent target markets.Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing

Reviewthe company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

SWOT Analysis

Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

Strengths

Assess your company’s competitive advantage.Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

Weaknesses

Assesswhat limits the company may have in its current marketing strategy.Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

Opportunities

Assess the opportunities you see based on trends or environmental conditions.

Threats

Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

Strengths to Opportunities& Converting Weaknesses and Threats

Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan.Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

Marketing Objectives

Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds.This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group.This strategy is expected to attain a 20% growth in overall sales by January 2020.Customer loyalty (willingness to recommend the product) will increase by 30%.

Submit your assignment.

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

 

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RE: WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan Do You need help with your school? Visit https://lindashelp.com to learn about the great services I offer for students like you. I Can write your papers, do your presentations, labs, and final exams too. My work is 100% original, plagiarism free, Edited, formatted, and ready for you to add your name to it. RE: WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

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WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

Complete Part A of the Strategic Marketing Plan.

Part A: Environmental Analysis and SWOT Analysis

(Due in Wk 2)

Company Description

Describe the company you are designing the plan for.Include:

  • Mission Statement
  • Vision Statement
  • Product line description
  • Company information, such as the size of the company

Environmental Analysis

Analyze the forces that affect the company and marketing efforts.

Competitive Forces

Analyzethe company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share.Identify key competitive advantages against your competitors.

Economic Forces

Analyze the economic environment in the areas affecting your business.Consider differences within your industry and the economic impact on suppliers.

Political Forces

Analyzerelevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues

Analyze thelegal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

Technological Forces

Analyzewhether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces

Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets

Definethe company’scurrent target markets.Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing

Reviewthe company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

SWOT Analysis

Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

Strengths

Assess your company’s competitive advantage.Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

Weaknesses

Assesswhat limits the company may have in its current marketing strategy.Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

Opportunities

Assess the opportunities you see based on trends or environmental conditions.

Threats

Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

Strengths to Opportunities& Converting Weaknesses and Threats

Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan.Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

Marketing Objectives

Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds.This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group.This strategy is expected to attain a 20% growth in overall sales by January 2020.Customer loyalty (willingness to recommend the product) will increase by 30%.

Submit your assignment.

WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan

 

RE: WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan  :At LindasHelp I can do all your assignments, labs, and final exams too. The work I provide is guaranteed to be plagiarism free, original, and written from scratch. Contact me today & let me  write your  WK 2 MKT574 Apply: Signature Assignment: Part A: Strategic Marketing Plan 

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