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MKT 574 Wk 1 Discussion – Strategic Marketing Basics

The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following with a minimum of 250 words:

As a marketing manager, how does a focus on sustainability inform your tasks and activities?
Pick a company you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
How might sustainability contribute to customer satisfaction?

Apply at least one course reading reference to your response.

MKT 574 Wk 1 Discussion – Strategic Marketing Basics

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