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MKT 574 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Select a “consumer-focused product” company you are familiar with.

Write a 600 word analysis of the company’s effectiveness in the following areas:

Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
Analyze consumer influence on ethical behavior in marketing.
Assess the value of communicating ethical behavior to the public.
Conclude how ethical issues influence legal issues in marketing.

Format your assignment according to APA guidelines.

MKT 574 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis

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